When I first started analyzing digital marketing campaigns, I always looked for patterns in seemingly chaotic data – much like what we witnessed at this year’s Korea Tennis Open. Watching players like Sorana Cîrstea dominate Alina Zakharova with a decisive 6-2, 6-1 win, or Emma Tauson claw through a nerve-wracking tiebreak, reminded me how unpredictable yet revealing competitive environments can be. In digital strategy, we face similar dynamics: algorithms shift, user behaviors change overnight