As I sat watching the Korea Tennis Open unfold this week, I couldn't help but draw parallels between the tournament's unpredictable dynamics and what we're seeing in digital marketing this year. When Emma Tauson held her nerve through that tight tiebreak, it reminded me of how businesses need that same mental fortitude when facing today's marketing challenges. The tournament truly served as what commentators called "a testing ground on the WTA Tour" - and honestly, that's exactly what 2023 has become for digital marketers.
What struck me most was how several seeds advanced cleanly while favorites fell early. I've seen this pattern repeatedly